Bank@Post National Awareness Campaign
Bank@Post is offered in 3,400 Australian Post Offices. It's purpose is to make essential banking services available to more Australians, no matter where they live. This was a targeted OOH and press awareness campaign with eight bespoke hero images developed – for each of the eight states and territories. These were state specific, illustrating landmarks and cultural icons within that state. Posters and POS were also developed in support of the campaign, highlighting some of the services offered to consumers and small businesses. I was responsible for the design and project management of all collateral including concept development, digital illustrations and submission of over 200 bespoke out-of-home ads.